
Billboards are prohibited under 9 NYCRR Part 129. Outdoor signs over 55 sq ft within 100 yards or 16 sq ft beyond 100 yards qualify as billboards and must be removed by Feb 24, 2026.
Adult-use cannabis advertising may not be in the form of a billboard.
Under 9 NYCRR Part 129:
Advertising "shall not... be in the form of a billboard."
This applies to all adult-use cannabis licensees.
There are no exceptions for branding, awareness campaigns, or directional advertising.
Under 9 NYCRR Part 128 (Definitions), a billboard is an outdoor advertisement that:
If an outdoor sign meets either threshold, it qualifies as a billboard.
The Office of Cannabis Management (OCM) has reminded licensees that billboard advertising must be removed by:
February 24, 2026
After this date, OCM may take additional enforcement action for noncompliance.
Outdoor signs may be used only if they comply with 9 NYCRR §129.4.
Permitted outdoor signs must:
Under 9 NYCRR §129.5, the Office may:
Licensees are responsible for advertising placed by third parties on their behalf.
Adult-Use Packaging and Labeling (Definitions of Billboard)