Marketing, Advertising & Communications

Cannabis and THC-containing products cannot be mailed or shipped through the U.S. Postal Service or private carriers. This rule applies regardless of license status, destination, or intent. Mailing violations are federal issues and can trigger serious enforcement consequences.

Cannabis is legal in New York, but it remains illegal under federal law. Because of that, New York cannabis operators are still subject to a wide range of federal rules enforced by agencies outside the cannabis program. These requirements affect banking, taxes, accessibility, marketing, payments, employment, safety, and risk exposure.

Explains what happens after proximity protection, why you still cannot open, what a provisional license allows, and the steps you must complete before OCM issues a final license.

Federal communications laws regulate how cannabis businesses contact customers by phone or text.

Federal law requires all advertising to be truthful, clear, and not misleading. Cannabis businesses are held to the same federal advertising standards as every other industry, even when operating legally under state law. These rules apply to everything customers see, read, or receive.

This page organizes official rules, bulletins, FAQs, and memos so operators can work with confidence and avoid compliance risks.

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