What This Covers
- FDA limits on marketing and health claims
- Restrictions on food and beverage ingredients
- Labeling and packaging standards
- Enforcement authority
Prohibited Health and Medical Claims
You may not make medical or therapeutic claims about cannabis or cannabis-derived products.
- Prohibited claims include statements that a product:
- Treats
- Cures
- Heals
- Prevents disease
- Is FDA-approved
- Claims may be explicit or implied
- Testimonials, graphics, or descriptions can still be treated as claims
Medical claims trigger FDA enforcement.
Food and Ingredient Restrictions
FDA rules apply to how cannabis-derived ingredients are used.
- You may not add cannabis or hemp-derived ingredients to food or beverages in violation of FDA rules
- Food additives must comply with federal safety and approval standards
- State cannabis approval does not override FDA food regulations
Non-compliant products can be ordered removed from sale.
Labeling and Marketing Standards
All labeling and marketing must meet federal truth-in-labeling rules.
- Labels and packaging may not imply:
- FDA approval
- Therapeutic or clinical benefits
- Medical effectiveness
- Claims must be truthful and substantiated
- Misleading health or safety claims are prohibited
Packaging, websites, menus, and promotional materials are all reviewed together.
Enforcement and Oversight
Identifies the enforcing authority.
- Enforcement agency: U.S. Food and Drug Administration (FDA)
- FDA may issue warning letters, demand corrective action, or pursue enforcement
What Operators Usually Miss
- State-legal cannabis products are still subject to FDA oversight
- “Wellness” language can still count as a medical claim
- Online descriptions and menus are treated as labeling
When This Comes Up
- Reviewing product labels and packaging
- Writing product descriptions or menus
- Marketing cannabis-derived products
- Adding ingestible or topical products
What Happens If You Ignore This
- FDA warning letters
- Forced label or marketing changes
- Product removal
- Federal enforcement actions
FDA violations can result in warning letters, enforcement actions, or fines, even if the product is lawful under state cannabis rules.
Related Pages
- Advertising and Marketing Rules
- Labeling and Packaging Requirements
- Federal Requirements Overview
- Hemp & Cannabinoid Hemp Products
- Hemp Compliance & Operations
Source Material